Why Dating Apps Don't Work - Fairytrail Nomad Travel Stories

🌈 Abstract

The article discusses the challenges faced by Fairytrail, a dating app for travelers, and their new approach to connecting people through shared experiences rather than traditional dating.

🙋 Q&A

[01] Fairytrail's Pivot from Travel Matching to Dating App

1. What were the key issues Fairytrail faced with their initial travel matching and booking app concept?

• The gender imbalance made it difficult to match users effectively
• Users would find a partner quickly or feel demoralized and leave the platform within a week, leading to high churn
• Fairytrail couldn't earn revenue selling adventures during the COVID-19 pandemic in 2020, so they pivoted to a traditional dating app for travelers

2. What were the challenges Fairytrail faced with their dating app model?

• There was a "dating app paradox" where Fairytrail didn't want to offer long-term plans to keep users on the platform, as their goal was to help people find love quickly
• The emotional nature of dating, with feelings of hurt and burnout, went against Fairytrail's philosophy of improving health and relationships
• It was difficult for people to make friends on the platform, as the dating aspect created confusion about whether users were looking to date or just connect

[02] Fairytrail's New Approach

1. What is Fairytrail's new approach?

• Fairytrail is now focused on connecting people through shared experiences and adventures, rather than traditional dating
• The goal is to help users discover fun activities, build their bucket lists, and connect with other travelers to make their dreams come true
• This aligns with Fairytrail's mission to improve health by getting people out in nature and deepening their connections

2. How does this new approach address the challenges faced with the previous dating app model?

• By focusing on shared experiences and adventures, Fairytrail avoids the emotional challenges and churn associated with traditional dating apps
• The platform can now facilitate connections based on shared interests and a desire to explore the world together, rather than just romantic interests