3 micro-lessons on writing better copy

🌈 Abstract

The article covers various marketing "powerups" or tips, including:

• 8 of the best headline analyzers
• Adding "good" friction to your onboarding
• 3 favorite micro-lessons from the book "Very Good Copy" by Eddie Shleyner

It also discusses the content collaboration platform Planable, and provides information on how to win a free copy of Shleyner's book.

🙋 Q&A

[01] Marketing Powerups

1. What are the 8 best headline analyzers mentioned in the article?

• The article does not provide the specific names of the 8 best headline analyzers. It only states that Laura Browning from HubSpot tested and rated eight free headline analyzers, and her favorite was MonsterInsights.

2. What are the 3 favorite micro-lessons from Eddie Shleyner's book "Very Good Copy"?

• Great copywriters take breaks to let their brain "incubate" ideas.
• Use contrast in your copy to create interest and intrigue by combining opposing elements.
• Use the "So what?" exercise to uncover the core benefit of a feature.

[02] Planable

1. What is Planable and how can it help with content collaboration?

• Planable is a content collaboration platform that helps marketing teams create, plan, review, and approve marketing content for various channels like social media, blogs, newsletters, etc.
• It provides a single workspace for each brand or client to enable a faster, smoother workflow and better collaboration within the team.

[03] "Very Good Copy" Book Giveaway

1. How can readers enter to win a free copy of Eddie Shleyner's book "Very Good Copy"?

• Readers need to go to the author's post on LinkedIn or Twitter, and comment their "corniest dad, mom, or parent joke".
• The top 5 jokes will receive a free copy of the book.