Watch the Apple Intelligence reveal, and the rest of WWDC 2024 right here | TechCrunch

🌈 Abstract

The article discusses Apple's Worldwide Developers Conference (WWDC) 2024, where the company announced its entry into the AI market with the introduction of "Apple Intelligence". The article also covers updates to Apple's software offerings, including the latest versions of iOS, iPadOS, macOS, tvOS, visionOS and watchOS.

🙋 Q&A

[01] WWDC 2024 Keynote

1. What were the key announcements made by Apple during the WWDC 2024 keynote?

• Apple announced the launch of "Apple Intelligence", the company's entry into the competitive AI market.
• Apple unveiled the latest versions of its software offerings, including iOS 18, iPadOS, macOS 15, tvOS, visionOS and watchOS.
• The company also made design changes to the Calculator app on macOS 15.

2. How does Apple's AI efforts compare to competitors like Google, Microsoft and OpenAI?

• Critics have noted that Apple has been falling behind competitors in generative AI research over the past couple of years.
• Rumors suggest Apple may be partnering with OpenAI, the developer of GPT, to help level the playing field.
• However, there are concerns that Apple needs to focus on developing AI products that are actually helpful, not just flashy demos.

3. What are the expectations around hardware announcements at WWDC 2024?

• New hardware announcements are not guaranteed at the software-focused WWDC event, though Apple has made it a trend in recent years.
• The latest rumors suggest this will be an "off-year" for hardware announcements, despite mounting pressure following the lukewarm reception for the Vision Pro and the decision to cancel the electric car project.

[02] TechCrunch Coverage

1. How will TechCrunch be covering the WWDC 2024 event?

• TechCrunch will be reporting on the ground at Apple Park, bringing news as it happens.