Try this "secret" discount page hack 💸

🌈 Abstract

The article discusses the strategy of creating a "secret" discount page on a company's website to capture customers searching for discounts or coupon codes. It provides examples of how companies like ProveSource and Wix have successfully implemented this tactic to drive sales and customer acquisition.

🙋 Q&A

[01] Creating a "Secret" Discount Page

1. What is the key benefit of having a "secret" discount page on a company's website?

• Customers feel like they've discovered a "secret" deal, which can lead to higher retention and conversion rates.
• The company can control the narrative around discounts and avoid customers finding expired or fake coupon codes from other sites.
• The dedicated discount page can help the company rank higher on Google for "[Company] discount" or "[Company] coupon code" searches.

2. What are some examples of companies that have implemented this tactic successfully?

• ProveSource: Their "secret" discount page has driven hundreds of purchases without any additional promotion.
• Wix: Their 10% off coupon page allows them to capture potential customers early on, before they are tempted by competitors' larger discounts.

3. What are some other ways companies can offer discounts strategically?

• Recommend a free trial instead of a discount (e.g., Headspace)
• Offer an extended free trial
• Limit discounts to specific groups like students (e.g., Wordtune) or nonprofits (e.g., Zapier)
• Offer special rates for health workers, military heroes, or startups (e.g., Blue Apron, Notion)

4. What are the potential benefits of having a "no discounts" page?

• Even if the page simply states "Sorry, no discounts here," it allows the company to control the narrative around discounts.
• It can still provide a growth lever by making customers feel like they've discovered a "secret" deal, even if it's not actually a discount.

[02] Advantages of a Dedicated Discount Page

1. How can a dedicated discount page benefit customer experience and conversion rates?

• Customers feel like they've "hit the jackpot" when they discover the discount page, which can lead to higher retention and conversion rates.
• The surprise discount can be the deciding factor for hesitant buyers, providing the extra push they need to convert.

2. How can a dedicated discount page benefit the company operationally?

• It can streamline support by directing all discount requests to the dedicated page.
• The dedicated URL can help the company outrank coupon sites for "[company] discount" searches, driving additional organic traffic.
• The page may earn backlinks from coupon websites, providing an SEO advantage.