Samsung hints at new products as it bets on AI to drive upgrades to its latest foldable phones

🌈 Abstract

The article discusses Samsung Electronics' mobile boss TM Roh's interview with CNBC, where he talked about the company's Galaxy AI and software strategy, as well as hinted at future foldable products and mixed reality headsets.

🙋 Q&A

[01] Samsung's Galaxy AI and Software Strategy

1. What are the key points about Samsung's Galaxy AI strategy?

• Samsung is reinforcing and bringing more AI capabilities to its products, such as features like interpreter for language translation and the Notes app for audio transcription and summarization.
• Samsung believes these Galaxy AI features will be a strong motivation and driver for consumers to purchase new Samsung products.
• Samsung is making a bigger push into software, including an upgraded version of its AI assistant Bixby, to make its own apps more prominent on mobile devices.
• Samsung is exploring options for monetizing its AI services, including the possibility of introducing a subscription model, but is still listening to market feedback.

2. How does Samsung's software and AI strategy differ from Apple's?

• Unlike Apple which owns its proprietary iOS operating system, Samsung's phones run on Google's Android, giving it less control over the software and ability to push its own apps.
• Samsung is now focusing on bolstering its own software and native apps to become more prominent on mobile devices as AI becomes more integrated.

[02] Future Products: Foldables and Mixed Reality

1. What did the article say about Samsung's future foldable products?

• Roh hinted that Samsung could bring foldable screens to new product categories beyond smartphones, as the hardware and software matures.
• He said Samsung will introduce "very satisfying and very almost perfect foldable new form factors in new product categories" when the ecosystem is fully ready.

2. What did the article mention about Samsung's mixed reality plans?

• Samsung has a mixed reality headset in the works, and Roh acknowledged that mixed reality devices will usher in a new mobile experience and ecosystem.
• Roh said Samsung will announce a new "mixed reality platform" within the year, likely a software offering, though he did not provide further details.