You Can't See Me, But I Can Make You Rich

🌈 Abstract

The article discusses the rise of "Faceless Accounts" on Instagram, where individuals use stock imagery and videos of models to sell digital marketing courses and make income claims, without showing their own faces or creating original content. It explores the underlying issues and concerns around this trend, including the potential lack of authenticity, the connection to multi-level marketing schemes, and the impact on trust and transparency in the online business space.

🙋 Q&A

[01] The Rise of "Faceless Accounts"

1. What is the premise behind "Faceless Accounts" on Instagram?

• The premise is that individuals can now grow an audience and make money without having to appear on camera themselves. Instead, they can purchase subscriptions to stock video services and use pre-made clips of models, offices, hands, etc. to create their content.

2. How is this trend connected to the popularity of "Master Resell Rights" (MRR) in the online course industry?

• The rise of Faceless Accounts is directly tied to the popularity of MRR, which allows individuals to buy pre-made digital courses and resell them under their own brand, without having to create the content themselves.

3. What are the concerns raised about the Faceless Account and MRR model?

• The article suggests that this model has similarities to multi-level marketing schemes, where the only true profiteers are those who "get in early."
• There are questions around the authenticity and transparency of these accounts, as they use stock imagery and may not be representing the true experiences of the individuals behind them.

[02] The Impact on Trust and Authenticity

1. What are the author's concerns about the impact on trust?

• The author expresses concern that the use of stock imagery and the lack of transparency around the true expertise and experiences of the individuals behind these accounts could erode trust with the audience.

2. How does the author view the role of Instagram's platform in enabling this trend?

• The author suggests that Instagram's prioritization of aesthetics and short, engaging content has contributed to the rise of Faceless Accounts, as they are able to leverage the platform's features to make bold income claims and promises.

3. What is the author's perspective on the potential use of AI to power these Faceless Accounts?

• The author questions whether we may soon see these profiles entirely powered by AI, further reducing the authenticity and transparency of the content.

[03] The Ideal Being Sold

1. How does the author view the disconnect between the imagery used in Faceless Accounts and the target audience they claim to serve?

• The author questions whether busy, overwhelmed mothers, the target audience for many of these accounts, can truly relate to the images of young, thin, conventionally attractive women in glamorous settings.
• The author suggests that these accounts may be selling a dream or projection of an ideal, rather than something that truly resonates with their target audience.

2. What is the author's personal experience and perspective on the effort required to create high-quality digital marketing content?

• The author shares their own experience in the entrepreneurship industry, noting the significant time and effort required to develop effective digital marketing resources and provide genuine support to small business owners.
• This leads the author to question whether the individuals behind Faceless Accounts have the true expertise and experience to be offering the advice and strategies they claim to.