Dove rejects AI beauty standards in powerful new campaign

🌈 Abstract

The article discusses Dove's latest campaign against the use of AI-generated imagery in advertising, as part of its long-standing "Real Beauty" initiative. The brand has pledged to never use AI-generated visuals to represent "real bodies" in its ads, citing the threat of AI to the representation of authentic beauty standards.

🙋 Q&A

[01] Dove's Campaign Against AI-Generated Imagery

1. What is Dove's stance on the use of AI-generated imagery in advertising?

• Dove has announced that it will never use AI-generated imagery to represent "real bodies" in its ads.
• The brand believes that the rise of AI is a threat to the representation of real beauty, with 90% of online content expected to be AI-generated by 2025.
• Dove is committed to protecting, celebrating, and championing "Real Beauty", and pledging to never use AI in its communications is one step towards this goal.

2. What is the rationale behind Dove's stance?

• Dove believes that the generic and unrealistic beauty standards depicted in AI-generated images can have a negative impact on women's well-being, with 1 in 3 women feeling pressure to alter their appearance due to what they see online, even when they know it's fake or AI-generated.
• The brand wants women to be the ones who decide and declare what real beauty looks like, not algorithms.

3. How does Dove's latest campaign fit into its long-standing "Real Beauty" initiative?

• Dove's "Real Beauty" campaign has a 20-year history of championing real people with real bodies and promoting inclusivity.
• The brand's latest move to shun AI-generated imagery is seen as another step in its ongoing efforts to be a force for good and ensure that beauty is a source of happiness, not anxiety, for every woman and girl.

[02] Dove's Inclusivity Efforts

1. What other inclusivity efforts has Dove undertaken?

• In addition to its stance against AI-generated imagery, Dove has also helped game developers code natural hair in an effort to increase diversity in video games.
• The brand's inclusivity credentials continue to impress, as it seeks to champion real beauty and representation.