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TikTok starts testing its Instagram competitor TikTok Notes in Canada and Australia | TechCrunch
๐ Abstract
The article discusses TikTok's rollout of its Instagram competitor, TikTok Notes, in select markets like Canada and Australia. TikTok Notes is a new app that allows users to share photo and text content, similar to Instagram.
๐ Q&A
[01] TikTok Notes
1. What is TikTok Notes?
- TikTok Notes is a new app launched by TikTok that allows users to share photo and text content, similar to Instagram.
- The app is currently available in the Google Play Store and Apple App Store in Canada and Australia.
- TikTok describes it as a "dedicated space for photo and text content" where users can share moments, express creativity, and share snapshots of their day.
2. What are the key features of TikTok Notes?
- Users can log in to TikTok Notes using their existing TikTok account.
- The app allows users to post multiple photos through a carousel post.
- Posts will appear in a two-column grid on the home page.
3. How does TikTok Notes differ from TikTok's existing image and text post features?
- TikTok already allows users to post images and text, but TikTok Notes is a separate app that is designed to compete with Meta's apps like Instagram and Threads.
- TikTok wants to create a new dedicated space for this type of content, rather than having it mixed in with the short-form video content on the main TikTok app.
[02] TikTok's Strategy
1. What is TikTok's strategy with TikTok Notes?
- TikTok is launching TikTok Notes as an Instagram competitor, to create a dedicated space for photo and text content.
- This is part of TikTok's broader strategy to expand beyond short-form video and compete with Meta's apps like Instagram and Threads.
2. How does TikTok Notes fit into TikTok's overall product lineup?
- TikTok Notes is a separate app from the main TikTok app, which is focused on short-form video content.
- By creating a dedicated app for photo and text content, TikTok is aiming to diversify its product offerings and appeal to a wider range of users.
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