TikTok starts testing its Instagram competitor TikTok Notes in Canada and Australia | TechCrunch

🌈 Abstract

The article discusses TikTok's rollout of its Instagram competitor, TikTok Notes, in select markets like Canada and Australia. TikTok Notes is a new app that allows users to share photo and text content, similar to Instagram.

🙋 Q&A

[01] TikTok Notes

1. What is TikTok Notes?

• TikTok Notes is a new app launched by TikTok that allows users to share photo and text content, similar to Instagram.
• The app is currently available in the Google Play Store and Apple App Store in Canada and Australia.
• TikTok describes it as a "dedicated space for photo and text content" where users can share moments, express creativity, and share snapshots of their day.

2. What are the key features of TikTok Notes?

• Users can log in to TikTok Notes using their existing TikTok account.
• The app allows users to post multiple photos through a carousel post.
• Posts will appear in a two-column grid on the home page.

3. How does TikTok Notes differ from TikTok's existing image and text post features?

• TikTok already allows users to post images and text, but TikTok Notes is a separate app that is designed to compete with Meta's apps like Instagram and Threads.
• TikTok wants to create a new dedicated space for this type of content, rather than having it mixed in with the short-form video content on the main TikTok app.

[02] TikTok's Strategy

1. What is TikTok's strategy with TikTok Notes?

• TikTok is launching TikTok Notes as an Instagram competitor, to create a dedicated space for photo and text content.
• This is part of TikTok's broader strategy to expand beyond short-form video and compete with Meta's apps like Instagram and Threads.

2. How does TikTok Notes fit into TikTok's overall product lineup?

• TikTok Notes is a separate app from the main TikTok app, which is focused on short-form video content.
• By creating a dedicated app for photo and text content, TikTok is aiming to diversify its product offerings and appeal to a wider range of users.