Instagram starts letting people create AI versions of themselves

🌈 Abstract

The article discusses Meta's (Facebook's parent company) new AI Studio tool, which allows creators and business owners in the US to create AI versions of themselves to interact with their followers on Instagram. The AI profiles can be customized and used to respond to comments and chat directly with users.

🙋 Q&A

[01] Meta's AI Studio

1. What is the purpose of Meta's AI Studio?

• The purpose of Meta's AI Studio is to allow creators and business owners in the US to create AI versions of themselves to interact with their followers on Instagram.
• These AI profiles can be customized and used to respond to comments and chat directly with users on the creator's behalf.

2. What are the key features of AI Studio?

• Creators can customize their AI based on their Instagram content, topics to avoid, and links they want it to share.
• Creators can toggle things like auto-replies from their AI and dictate which specific accounts it's allowed to interact with.
• AI Studio also allows for the creation of totally new AI characters that can be deployed across Meta's apps.
• Meta will surface the AI characters people make for others to try, similar to OpenAI's custom GPT store.

3. How does Meta address potential issues with AI versions of celebrities?

• Meta says it initially had a handful of celebrities create AI versions of themselves with different names and personas to avoid the AI versions saying problematic things on behalf of their human counterparts.
• Meta states that AI profiles are clearly labeled everywhere they appear, and a company handbook for creators goes into more detail about the AI creation process.
• The onus is on the creator to list the topics an AI won't engage on, such as "Should I invest in crypto??"

[02] Comparison to Other AI Chatbots

1. How does Meta's AI Studio compare to other AI chatbot platforms?

• Meta's AI Studio is similar to startups like Character.AI and Replika, where people already talk to and even fall in love with themed chatbots.
• Like OpenAI's custom GPT store, Meta will also surface the AI characters people make for others to try.

</output_format>