Summarize by Aili
At Target, Store Workers Become A.I. Conduits
๐ Abstract
The article discusses how Target is rolling out a chatbot called "Store Companion" to help its store workers answer questions from shoppers and other employees.
๐ Q&A
[01] Target's Chatbot "Store Companion"
1. What is the purpose of Target's new chatbot "Store Companion"?
- The chatbot is designed to provide guidance to Target store workers on tasks like rebooting cash registers or enrolling customers in the retailer's loyalty program.
- The goal is to give workers more confidence and ability to serve customers better.
2. How is Target implementing the chatbot?
- Target is currently testing the chatbot in 400 stores.
- The company plans to make the chatbot app available to most of its workers across nearly 2,000 locations by August.
[02] Adoption of AI by Retailers
1. How is Target's use of the chatbot part of a broader trend in retail?
- Target is the latest retailer to put generative artificial intelligence tools in the hands of its workers, with the goal of improving the in-store experience.
- This reflects a broader trend of retailers adopting AI technologies to assist their frontline workers.
Shared by Daniel Chen ยท
ยฉ 2024 NewMotor Inc.