Threads just dethroned X, according to this key metric

🌈 Abstract

The article discusses the growing popularity of Meta's Threads app, which has surpassed Twitter (now X) in daily active users in the US. It provides insights into the user growth and performance of both Threads and X, as well as Meta CEO Mark Zuckerberg's optimism about Threads becoming a major success.

🙋 Q&A

[01] Threads vs. X

1. What is the current status of Threads and X in terms of daily active users (DAUs) in the US?

• Threads has consistently surpassed X in daily active users in the US since December 2023.
• In April 2023, Threads averaged 28 million DAUs, a 55% increase from December 2022, while X averaged 22 million DAUs, 21% lower than Threads.

2. How do Threads and X compare in terms of monthly active users (MAUs) in the US?

• X still has more MAUs than Threads in the US, with over 140 million MAUs compared to around 100 million for Threads (although Zuckerberg said Threads' total MAUs were closer to 130 million).

3. What is the overall trend in user growth for Threads and X?

• Threads has been consistently gaining users, while X's user base has remained relatively flat.
• X's daily users worldwide are down 19% compared to October 2022, when Elon Musk took over the platform.

[02] Meta's Outlook on Threads

1. What is Mark Zuckerberg's perspective on the success of Threads?

• Zuckerberg is bullish on Threads, stating that it is "on track to be a major success" and that he is "optimistic we can keep the pace of improvements and growth going."

2. How did a recent Taylor Swift tie-in affect Threads' user growth?

• The Taylor Swift promotion did not lead to any noticeable lift in Threads' user growth, according to estimates from Sensor Tower and Apptopia.

3. What is Zuckerberg's goal for Threads in terms of user numbers?

• Zuckerberg aims to get Threads to 1 billion users, though the app still has work to do to unseat X as the most popular microblogging platform.