Exclusive | Fyre Festival II Is Happening. The Only Question Is Where. And When. And How.

🌈 Abstract

The article discusses Billy McFarland's plans to organize Fyre Festival II, a revamped version of the infamous Fyre Festival that failed in 2017. Despite his conviction and prison sentence for fraud related to the original Fyre Festival, McFarland is determined to make a comeback with Fyre II. The article explores the challenges he faces, his marketing tactics, and the skepticism surrounding his ability to pull off a successful event this time.

🙋 Q&A

[01] Billy McFarland's Plans for Fyre Festival II

1. What are the key details about Fyre Festival II that McFarland has shared?

• McFarland claims Fyre Festival II is definitely happening, but he still doesn't know the location, timing, or performers
• He has sold tickets for the event, including VIP packages for $549.89 each
• McFarland says a production company has purchased a 51% stake in Fyre Media, the parent company of the festival, and will be responsible for the finances and operations
• He is focusing on marketing and promotional events for Fyre II, while leaving the logistics to his partners

2. What are some of the promotional events and activities McFarland has organized for Fyre II?

• A zero-gravity flight in upstate New York and a helicopter diving trip in Miami, which he documented through social media videos
• A karate fight against a crypto YouTuber, which he won
• Attending a Donald Trump campaign rally and meeting the former president

3. What are the concerns and skepticism surrounding Fyre Festival II?

• McFarland has a history of making big promises and failing to deliver, as evidenced by the disastrous original Fyre Festival
• He has been evasive about the details of his business partners and the festival's plans
• Some of his previous promotional activities, like the $1 million all-access tickets, never materialized
• There are doubts about his ability to pull off a successful event, given the logistical challenges of organizing an outdoor festival on a tropical island

[02] McFarland's Post-Conviction Activities and Reputation

1. How has McFarland's life and career changed since his conviction and prison sentence?

• He is now on probation and has to check in with an officer regularly, with a percentage of his income going towards his $26 million restitution
• He has a smaller circle of close relationships, compared to the large network he had before his conviction
• He is generating income through various means, such as a marketing agency, paid appearances, and a documentary in the works

2. How do those who have worked with McFarland in the past view him now?

• Some, like event planner Andy King, are skeptical of his claims and have had difficulties communicating with him
• Others, like King, are willing to work with him again, but only if an outside company takes over the finances and operations of Fyre Media

3. What is the general perception of McFarland and the "Fyre Fest" brand?

• The term "Fyre Fest" has become synonymous with scams and disasters, making it difficult for McFarland to regain trust and credibility
• He acknowledges that if Fyre Festival II fails, it will be very hard for him to get other opportunities in the future, as people will be hesitant to trust him