Rubrik Co-Founder Bipul Sinha on How He Got From Rural India to an IPO

🌈 Abstract

The article discusses the journey of Rubrik, a cybersecurity company that went public in April 2022. It covers the company's transformation from a backup and recovery platform to a cyber resilience and recovery platform, its growth trajectory, and the experiences of its co-founder and CEO Bipul Sinha.

🙋 Q&A

[01] Rubrik's Journey

1. What was Rubrik's original vision?

• Rubrik's original vision was to transform the legacy backup and recovery market into a cyber recovery and cyber resilience platform. The goal was to help businesses continue operations even in the event of a cyberattack.

2. How did Rubrik's business model evolve over time?

• A few years after launch, Rubrik transitioned to a subscription-based model. In 2022, the company moved to a cloud-native model with the launch of Rubrik Security Cloud, which provides a single control plane and management for data security and the data landscape.

3. What factors contributed to Rubrik's growth and success?

• Rubrik's vision of market transformation aligned with the market's needs as businesses increasingly moved applications and data to the cloud, on-premises, and SaaS. The company's hard work, vision, and some luck allowed it to become a market leader in the cyber resilience and recovery space.

[02] Bipul Sinha's Background and Perspective

1. How did Bipul Sinha's upbringing shape his entrepreneurial journey?

• Sinha grew up in poverty in rural India, but his father instilled in him the belief that he could become anything he wanted through hard work and education. This ambition and self-agency shaped Sinha's mindset and risk-taking approach, such as his decision to drop out of high school to focus on top college entrance exams.

2. How does Sinha's background as an "outsider" influence his leadership and perspective?

• Sinha has always seen himself as an outsider, which keeps him grounded and motivated to continuously grow and challenge himself. He does not let local successes define him, but rather sees them as stepping stones to bigger achievements.