7 Influencer Marketing Tasks You Can Automate (And 5 That You Shouldn’t)

🌈 Abstract

The article discusses the role of automation in influencer marketing, highlighting tasks that should and should not be automated. It provides insights from influencer marketing professionals on the appropriate use of automation to maintain the personal touch in influencer relationships.

🙋 Q&A

[01] 5 influencer marketing tasks you shouldn't automate (and why)

1. What are the 5 influencer marketing tasks that should not be automated, according to the article? The 5 influencer marketing tasks that should not be automated are:

• Sending a collaboration offer (customize each proposal instead)
• Influencer negotiation (consider doing discovery calls instead)
• Relationship activities (personalize your creator interactions instead)
• Providing influencer feedback (give individually tailored feedback instead)
• Influencer outreach (send personalized messages instead)

2. Why should these tasks not be automated?

• Sending a collaboration offer: Automation can lead to a lack of authenticity and personalization. Tailoring the offer to each creator's strengths and style is important.
• Influencer negotiation: Discovery calls help build rapport and understand the creator's strengths beyond just performance metrics, leading to better negotiations.
• Relationship activities: Personalized interactions like birthday wishes and thank-you notes are important for making creators feel valued.
• Providing influencer feedback: Automated feedback lacks the personal touch and context that can help creators improve.
• Influencer outreach: Personalized messages are more effective at getting responses than generic, automated outreach.

[02] 7 influencer marketing tasks you CAN automate

1. What are the 7 influencer marketing tasks that can be automated, according to the article? The 7 influencer marketing tasks that can be automated are:

1. Influencer onboarding tasks
2. Tracking live influencer content
3. Outreach follow-ups
4. Answering FAQs
5. Task management
6. Finding influencer emails
7. Influencer performance analytics

2. How can these tasks be automated?

• Influencer onboarding: Automating the process of sending contracts, information, and briefs to new influencers.
• Tracking live influencer content: Using tools like Modash to automatically pull in and organize all relevant influencer content.
• Outreach follow-ups: Setting up automated email sequences to follow up with influencers who don't respond to the initial outreach.
• Answering FAQs: Using chatbots, auto-replies, or templates to provide answers to common questions.
• Task management: Utilizing project management tools to duplicate and automate workflows for each influencer campaign.
• Finding influencer emails: Leveraging influencer marketing platforms to quickly find and export influencer contact details.
• Influencer performance analytics: Automating the generation of unique links/codes and tracking influencer performance data.

3. When is the right time to start thinking about automation in influencer marketing?

• If you're just starting with influencer marketing, it may be better to do things manually at first to learn the processes.
• Automation should be focused on the more repetitive, administrative tasks, while maintaining a personal touch for relationship-building activities.
• It's important to trial-and-error and ensure the automation is working smoothly without compromising influencer relationships.