How To Find Low-Competition Keywords for SEO: 7 Clever Ways

🌈 Abstract

The article discusses strategies for finding low-competition keywords to drive organic traffic to a website. It highlights the benefits of targeting low-competition keywords, such as easier ranking, capturing high-intent traffic, and building topical authority. The article then presents seven methods to discover these keywords, including using tools like KWFinder, Semrush, and Google Search Console, as well as leveraging Reddit and YouTube.

🙋 Q&A

[01] Finding Low-Competition Keywords

1. What are the key characteristics of low-competition keywords?

• Low-competition keywords have two main criteria:
  • Low search volume, as they target specific, niche queries
  • Long-tail focus, meaning they are longer and more specific phrases

2. Why should you target low-competition keywords?

• Low-competition keywords are less attractive to high-authority websites, allowing smaller brands to rank more easily
• Targeting a cluster of low-competition keywords can lead to substantial overall traffic
• Users searching for low-competition keywords tend to have clear intent and are further down the conversion funnel

3. How can low-competition keywords help build topical authority?

• Consistently creating content around related low-competition keywords can establish a website as a niche expert
• As the website gains authority in the niche, it is more likely to rank higher for both the targeted low-competition keywords and related higher-competition terms over time

[02] Methods for Finding Low-Competition Keywords

1. How can you use KWFinder to find low-competition keywords?

• Enter a broad seed term, then use the "Filter" tab to set a range for the "Keyword Difficulty" score to focus on low-competition keywords
• The "Questions" tab can also generate question-based keywords to target search intent more precisely

2. What is the process for finding low-competition keywords using Semrush's Keyword Magic Tool?

• Enter a seed keyword, then use the "KD" filter to select the "Easy" option to display less competitive terms
• Prioritize keywords with higher CPC value, as they indicate stronger buying intent

3. How can you leverage competitor analysis to find low-competition keywords?

• Use Semrush's Keyword Gap tool to compare your site's keywords with those of your competitors
• Review the "Untapped" keywords that your competitors are ranking for but your site isn't, then apply the "Easy" or "Possible" KD filter

4. What is the role of the People Also Ask (PAA) box in finding long-tail, low-competition keywords?

• The PAA box provides questions and phrases related to the search term, which often reflect user intent and can lead to the discovery of less competitive, niche topics

5. How can Reddit be used to find low-competition keywords?

• Identify relevant subreddits in your niche, then use a tool like Reddit Insights to extract queries from those subreddits
• This can uncover quality search phrases that your competitors may have overlooked

6. What insights can Google Search Console provide for finding low-competition keywords?

• Analyze the pages on your site that are already gaining impressions but have room for improvement, then review the search queries for those pages
• This can help you identify related keyword opportunities that your site is already ranking for but could be optimized further

7. How can YouTube autocomplete be used to find low-competition keywords?

• Start by entering a word or phrase related to your niche in the YouTube search bar, then observe the related keywords suggested by the autocomplete feature
• These keywords may represent topics and queries that your competitors are not targeting, providing opportunities for less competitive content