55% of Gen Z have made an online purchase while browsing social media

🌈 Abstract

The article discusses how social media is becoming a key platform for product discovery, as Walmart's survey with Morning Consult indicates. It explores Walmart's concept of "Adaptive Retail" and their efforts to cater to younger consumers through new digital shopping experiences and product assortment.

🙋 Q&A

[01] Walmart's "Adaptive Retail" Concept

1. What is Walmart's definition of "Adaptive Retail"?

• Walmart defines "Adaptive Retail" as "a form of retail that brings shopping to the customer in exactly the way they want and need."

2. What are the key aspects of Walmart's "Adaptive Retail" strategy?

• Predicting individual customer needs and delivering personalized suggestions at the right moment
• Providing profoundly personal shopping experiences where each shopper defines how, where, and when they obtain goods
• Reducing decision-making and enabling highly personal experiences for customers

[02] Walmart's Efforts to Reach Younger Consumers

1. What new digital shopping experiences has Walmart introduced?

• Walmart Realm: An immersive shopping platform where shoppers can browse virtual environments and buy items within them
• Walmart Discovered Roblox experience: Allows players to access virtual departments across beauty, sports, and pet categories on the gaming platform

2. What new brands has Walmart debuted to cater to millennials and Gen Z shoppers?

• Oral care brands: Plus Ultra and Zimba
• Personal care brand: Clean Age
• Revived and relaunched its largest private label "No Boundaries" aimed at Gen Z

3. How has Walmart-owned Sam's Club seen growth in its Gen Z and millennial customer base?

• Over the past two years, Gen Z Sam's Club memberships spiked by 63%, and millennials rose by 14%
• Attributed to Sam's Club's "seamless integration between online and offline"