Not just ChatGPT: AI workflows & tools for marketers

🌈 Abstract

The article discusses the use of AI workflows and tools for marketers, highlighting key insights from a recent MKT1 AI Showcase event and survey results. It covers five main AI-powered workflows that marketers can leverage:

1. Using AI to create more engaging presentations in less time
2. Building tools with AI prompts and no-code
3. Making on-brand creative assets quickly
4. Personalizing account-based marketing campaigns
5. Creating high-converting web content by showcasing product demos

🙋 Q&A

[01] Use AI for Presentations

1. What are the key benefits of using AI-powered presentation tools like Tome?

• AI can speed up the presentation-making process from start to finish, alleviating the time-consuming task of creating slides.
• AI-powered tools like Tome can generate content or entire presentations in seconds using natural language commands, create more engaging presentations beyond traditional slide formats, and enable easy personalization of presentations.

2. Why are many marketers not using AI for presentations? According to the survey results, 33% of respondents have never tried using AI for presentations, which the article finds surprising given the time-saving potential of these tools.

[02] Build Tools with AI Prompts & No-Code

1. What is the problem that AI and no-code tools aim to solve for marketers? Historically, marketers had to rely on engineers to create web-based tools, templates, and internal efficiency-boosting applications. Even with no-code tools, some coding knowledge was still required.

2. How do AI and no-code tools like Softr help marketers overcome this problem? AI and no-code tools enable marketers to build various web-based applications, tools, and content without needing engineering expertise. Softr allows marketers to create internal tools, programmatic SEO pages, resource libraries, and more using AI-generated content and no-code app building.

[03] Make On-Brand Creative Assets Quickly

1. What are the challenges marketers face in creating on-brand creative assets? The article notes that while general-purpose AI tools like DALL-E and Midjourney can help create images, many marketers have been disappointed with the results, as these tools are not specifically built for marketing assets. Maintaining brand consistency can be difficult when creating a high volume of creative assets.

2. How does Bestever address these challenges? Bestever is a new tool that enables marketers to generate hundreds of on-brand video and image ads for various platforms with the click of a button. It integrates with brand guidelines and ICP information to create production-ready ad variations, and also provides analysis on which creative concepts perform best.

[04] Personalize Account-Based Marketing

1. What are the benefits of using AI for account-based marketing (ABM)? AI makes personalization easier and more scalable for ABM. It enables the creation of personalized marketing assets, landing pages, and outreach for each target account, which is crucial for successful ABM but was previously very time-consuming.

2. How does Sendoso's AI-powered features help with ABM? Sendoso's "SmartSend" feature uses AI to recommend the most appropriate physical gifts to send to each individual prospect or customer, based on their profile and interests. This helps make direct mail campaigns more personalized and effective.

[05] Create High-Converting Web Content

1. What is the problem with creating product demos and interactive content for websites? Many marketers either lack the skills to create effective product demos and interactive content, or are too focused on top-of-funnel metrics to prioritize conversion-focused web content.

2. How does Storylane address this challenge? Storylane makes it easy for marketers to build interactive product demos and guides that can be embedded on websites, used in campaigns, or shared as sales enablement content. The tool allows for easy editing and personalization of the demos, helping improve web conversion.