A few thoughts on intensity.

🌈 Abstract

The article discusses the most important trait of successful startups - intensity. The author believes that intensity, rather than intelligence, charisma, or positivity, is the key cultural characteristic that sets exceptional startups apart.

🙋 Q&A

[01] The Importance of Intensity

1. What are the reasons the author believes intensity is the most important trait of successful startups?

• Observation: The author has been part of 3 exceptional startups, and each had a culture of intense focus, with the most intense being the most successful. This pattern has been observed across dozens of other startups as well.
• Logic: Given the immense challenges and "impossible" nature of the startup journey, only through intense, focused effort can a startup overcome the odds and grow to be worth billions in a few years.
• Examples from successful founders and operators: The author cites quotes and observations from leaders like Steve Jobs, Warren Buffett, Frank Slootman, Paul Graham, Jason Lemkin, Elon Musk, Sam Altman, and Walt Disney, all of whom emphasize the importance of intensity and a high-performance culture.

2. How does the author define "intensity" in the context of startups? The author defines intensity as a "force multiplier" - a high or extreme degree of qualities like:

• Work ethic
• Communication
• Mission focus
• Raising quality standards
• Increasing speed
• Narrowing focus

The author contrasts this with startups that care about these things, but not to an intense degree. Intensity is what allows great startups (and lives) to be built.

[02] Intensity Across Different Personalities

1. How does the author address the fact that intense founders can have different personalities? The author notes that while intense founders like Steve Jobs and Elon Musk are often described as abrasive or "assholes", others like Brian Chesky, Sam Altman, and John Collison have different personalities but are still considered intense. The key is that intensity manifests as a high degree of focus, drive, and performance culture, regardless of individual personality traits.