Apple deleted a San Francisco highway, and not on Apple Maps

🌈 Abstract

The article discusses how Apple deliberately altered the footage of San Francisco used in its "Let Loose" event to create a more aesthetically pleasing view, removing elements like the I-280 highway and replacing some homes with mansions.

🙋 Q&A

[01] Apple's Alteration of San Francisco Footage

1. What did Apple do to the footage of San Francisco used in its "Let Loose" event?

• Apple painstakingly altered the footage of San Francisco used in its "Let Loose" event to create a prettier shot.
• They removed the I-280 highway and digitally removed several blocks of Oceanview homes, replacing them with mansions.

2. How was Apple's CGI work received?

• Apple was praised for its realism as the scene was shot using one of the Bay Area Rapid Transit's (BART) new railcars, and John Ternus had to grip a pole for balance, like a real commuter.
• Apple was also criticized for crossing the line and becoming "as evil as FaceBook" by altering the footage.

3. How does this compare to what movie and TV shows do when filming in one location but pretending to be another?

• The article suggests that this is no different than what many movie and TV shows do when they film in one location but pretend to be in another.

[02] Reactions to Apple's Alteration

1. What were the different reactions to Apple's alteration of the San Francisco footage?

• Some approved of the deletion, saying that freeways are ugly and noisy.
• Others criticized Apple for crossing the line and becoming "as evil as FaceBook" by altering the footage.
• The article notes that Apple didn't claim they were doing full reality, and that they were just making the scene more aesthetically pleasing.