15 Remarketing Statistics to Prove How Valuable It Is

🌈 Abstract

The article discusses the effectiveness of remarketing, a digital marketing strategy where businesses target ads towards people who have previously visited their website. It presents 15 statistics that demonstrate the benefits and impact of remarketing, covering areas such as customer acquisition, brand awareness, click-through rates, and campaign performance.

🙋 Q&A

[01] Remarketing Statistics

1. What are some key statistics that demonstrate the effectiveness of remarketing?

• 26% of users will go back to a website as a result of remarketing
• 56% of businesses use remarketing to acquire customers
• 42% of businesses use remarketing to drive brand awareness
• B2B companies increase their brand awareness by 71% when using remarketing
• The click-through rate (CTR) of retargeted ads drops by almost 50% after five months
• Retargeting results in a 147% higher CTR for B2B companies than for B2C companies
• 45% of all cart abandonment recovery emails are opened
• 79% of consumers say they will only interact with offers that reflect their previous interactions with a business
• 97% of website users never return to a website without remarketing
• 80% of small businesses run remarketing campaigns on social media
• Retargeting campaigns perform 10 times better than regular display/banner ads
• Facebook remarketing ads get 3 times more engagement than regular Facebook ads
• 20% of marketers set aside a dedicated budget specifically for retargeting ads
• Running a retargeting campaign can quadruple your ad engagement
• 46% of search engine marketers say that remarketing is their most underused tactic

2. What are some of the key benefits of remarketing highlighted in the article?

• Helps drive customer acquisition and conversions
• Increases brand awareness and exposure
• Improves click-through rates and ad engagement
• Effectively recovers abandoned shopping carts
• Aligns with consumer preferences for personalized offers
• Outperforms traditional display and banner ads
• Receives dedicated budgets from many businesses

3. What are some of the differences in remarketing performance between B2B and B2C companies?

• B2B companies see a 147% higher click-through rate on retargeted ads compared to B2C companies
• B2B companies can increase their brand awareness by 71% through remarketing, highlighting its effectiveness for this segment

4. What are some best practices or insights for effective remarketing campaigns highlighted in the article?

• Timing is important, as the click-through rate drops by almost 50% after 5 months of a user's initial interaction
• Remarketing is particularly effective on social media platforms, with 80% of small businesses running campaigns there
• Dedicating a specific budget for remarketing campaigns is common, with 20% of marketers doing so