‘Terrible’: Apple’s new promo video sparks backlash in Thailand | CNN

🌈 Abstract

The article discusses the criticism faced by a new promotional video released by Apple, which depicts Thailand in an outdated and unrealistic manner, according to many social media users in the country.

🙋 Q&A

[01] Overview of the Apple Video

1. What is the Apple video about?

• The 10-minute video is the fifth installment of Apple's "Apple at Work – The Underdogs" series, following four characters who use Apple devices and software to overcome workplace crises.
• The latest episode is centered on their work trip to Thailand, where they race against time to find a factory to produce a million tailor-made boxes for a difficult tycoon client.

2. What are the main criticisms of the video?

• Many social media users in Thailand claim the video offers an unrealistic, outdated view of the country, with a faded sepia tone and a focus on shabby architecture.
• Residents say the video fails to show the modern side of Thailand, and complain about the airport scenes depicting an outdated experience.
• Some users argue the video makes Thailand look "terrible" and does not accurately represent the country's modernity, such as its skyscrapers, luxury shopping malls, and five-star hotels.

3. How have Thai authorities and some locals responded to the video?

• The Thai government has hailed the video as a win for the country on the world stage, with the prime minister's spokesperson stating it promotes Thailand's soft power as a global destination.
• Some Thai social media users have defended the video, arguing that it accurately depicts the presence of old hotels and taxis in Bangkok, while also acknowledging that Thailand has many good modern aspects.
• A prominent social activist said the video was "cute" and that he was surprised it had caused such a stir, despite being an Android user.

[02] Apple's Response

1. Has Apple issued an official response to the criticisms?

• No, Apple has not issued an official response to the criticisms of the video.