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Acquisition channel that works in 2024: Discord

๐ŸŒˆ Abstract

The article discusses strategies for newbie founders to grow their businesses, focusing on acquisition channels that are not saturated, provide fast feedback, and allow for subtle promotion.

๐Ÿ™‹ Q&A

[01] Acquisition Channels for Newbie Founders

1. What are the key characteristics of acquisition channels that newbie founders should focus on?

  • Channels that are not saturated, as newer channels tend to be less expensive to market on
  • Channels that provide fast feedback, allowing founders to quickly get insights from users
  • Channels that allow for more subtle promotion, rather than blatant advertising

2. Why is Discord a good acquisition channel for newbie founders?

  • Discord is a relatively new platform, launched in 2015, with over 614 million users
  • Discord provides fast feedback, as it is a chat-based platform where founders can interact with users
  • Discord has many communities related to different products and industries, allowing founders to find relevant servers to engage with

3. How can founders effectively promote their products on Discord?

  • Avoid blatantly posting links to your product, and instead be more subtle
  • Engage with the community by asking questions or providing value, rather than directly pitching
  • Reach out to server admins to request a shoutout or promotion in the announcement channel

[02] Leveraging Discord for Feedback and Growth

1. How can founders use Discord to get fast feedback on their products?

  • Discord's chat-based nature allows for quick back-and-forth with users, providing immediate feedback
  • Founders can ask questions or share their product in relevant Discord communities to get user input

2. What is the key principle to keep in mind when promoting on Discord?

  • The principle of "Ask for advice, get an investment" - focus on providing value and engaging with the community, rather than directly pitching

3. What are some strategies for effectively promoting on Discord?

  • Scan the announcement channels of relevant Discord servers to see if there are opportunities for a shoutout
  • Start by asking questions or providing value, then subtly mention your product as a solution
Shared by Daniel Chen ยท
ยฉ 2024 NewMotor Inc.