Acquisition channel that works in 2024: Discord

🌈 Abstract

The article discusses strategies for newbie founders to grow their businesses, focusing on acquisition channels that are not saturated, provide fast feedback, and allow for subtle promotion.

🙋 Q&A

[01] Acquisition Channels for Newbie Founders

1. What are the key characteristics of acquisition channels that newbie founders should focus on?

• Channels that are not saturated, as newer channels tend to be less expensive to market on
• Channels that provide fast feedback, allowing founders to quickly get insights from users
• Channels that allow for more subtle promotion, rather than blatant advertising

2. Why is Discord a good acquisition channel for newbie founders?

• Discord is a relatively new platform, launched in 2015, with over 614 million users
• Discord provides fast feedback, as it is a chat-based platform where founders can interact with users
• Discord has many communities related to different products and industries, allowing founders to find relevant servers to engage with

3. How can founders effectively promote their products on Discord?

• Avoid blatantly posting links to your product, and instead be more subtle
• Engage with the community by asking questions or providing value, rather than directly pitching
• Reach out to server admins to request a shoutout or promotion in the announcement channel

[02] Leveraging Discord for Feedback and Growth

1. How can founders use Discord to get fast feedback on their products?

• Discord's chat-based nature allows for quick back-and-forth with users, providing immediate feedback
• Founders can ask questions or share their product in relevant Discord communities to get user input

2. What is the key principle to keep in mind when promoting on Discord?

• The principle of "Ask for advice, get an investment" - focus on providing value and engaging with the community, rather than directly pitching

3. What are some strategies for effectively promoting on Discord?

• Scan the announcement channels of relevant Discord servers to see if there are opportunities for a shoutout
• Start by asking questions or providing value, then subtly mention your product as a solution