Tech Stack Pricing: How Much Does a Tech Stack Cost?

🌈 Abstract

The article discusses the cost of a tech stack for businesses, including the factors that impact the cost and examples of pricing for different types of tech stack tools.

🙋 Q&A

[01] Tech Stack Pricing

1. What are the key factors that impact the cost of a tech stack?

• The type and number of tech stack tools used
• The functionalities of the tools

2. What is the typical range of tech stack costs for businesses?

• Businesses can spend anywhere from a few thousand to a few hundred thousand dollars each year on their tech stacks.

3. What are some examples of pricing for different types of tech stack tools?

• CRMs: Pricing starts at $16 per user per month for Nutshell, $45 per month for HubSpot, and $25 per user per month for Salesforce.
• CDPs: Pricing starts at $120 per month for Segment, $2000 per month for Oracle, and $249 per month for Totango.
• Data enrichment tools: Pricing starts at $55 per month for Datanyze, $12,000 per user per year for RingLead, and $33 per month for Snov.io.
• Email software: Pricing starts at $13 per month for Mailchimp, $39 per month for Drip, and $15.58 per month for GetResponse.
• Marketing automation tools: Pricing starts at $1195 per month for Marketo and $75 per month for Customer.io.

[02] Estimating Tech Stack Pricing

1. What are the three steps to estimating the cost of a tech stack?

1. Determine the types of tools to include in the tech stack.
2. Research the best options for each type of tool.
3. Calculate the estimated cost range by adding up the prices of the selected tools.

2. How can MarketingCloudFX help with building a cost-effective marketing tech stack?

• MarketingCloudFX comes with a wide range of marketing features, allowing businesses to consolidate multiple tools into a single platform, which can help minimize costs.
• MarketingCloudFX is a top-tier tool that has helped WebFX's clients drive over $6 billion in revenue.