How to Get Replies from Your Dream Customers | Justin Welsh

🌈 Abstract

The article discusses strategies for finding and engaging with ideal customers to gather valuable insights for improving one's product or service. It covers two main steps: 1) finding ideal prospects by using advanced search on platforms like Twitter, and 2) reaching out to them with a personalized message that demonstrates relevance, expertise, and offers a no-brainer solution in exchange for their insights.

🙋 Q&A

[01] Finding Ideal Prospects

1. What is the recommended way to find people discussing your niche and asking good questions?

• Use Twitter's advanced search to find people talking about your niche and asking questions that your business can potentially solve. Look for content with the relevant keywords that has a minimum number of likes.
• Follow the people who are engaging with this content, as they are likely to be your ideal prospects.

2. How can you identify potential ideal customers among the people you're following?

• Set up alerts for the accounts you're following and monitor the comments on their content.
• Look for questions being asked that indicate the person could be an ideal customer for your product or service.

[02] Reaching Out to Ideal Prospects

1. What should be included in the outreach message to potential ideal customers?

• Demonstrate relevance by referencing a specific question or comment the person made.
• Showcase your expertise by providing a helpful answer or solution to their question.
• Make a "no-brainer" offer to help them further, in exchange for the opportunity to ask them some questions about their challenges.
• Provide an easy out if they're not interested.

2. What are the key things to keep in mind when reaching out to potential ideal customers?

• Use a personalized message that shows you've done your research and understand their specific needs.
• Offer value upfront without a hard sell, to build trust and rapport.
• Give them an easy way to decline if they're not interested, to avoid coming across as pushy.