The ghosts of India's TikTok: What happens when a social media app is banned

🌈 Abstract

The article discusses the aftermath of the ban on the popular social media app TikTok in India, and the impact it has had on the creators and communities that thrived on the platform.

🙋 Q&A

[01] The Ghosts of India's TikTok

1. What happened when TikTok was banned in India?

• The ban on TikTok in India left many creators and communities that had built their presence on the platform in a state of limbo.
• Creators lost their audience, income, and the ability to express themselves on the platform they had grown accustomed to.
• The ban disrupted the livelihoods of many TikTok creators, especially those from smaller towns and villages who had found success and a sense of community on the app.

2. How did the TikTok ban impact the lives of creators?

• Many creators were left without a platform to showcase their talents and connect with their audience.
• The loss of TikTok meant the loss of a source of income for many creators, especially those who had built successful careers on the app.
• The ban also disrupted the sense of community and belonging that TikTok had fostered among its users, particularly those from smaller towns and villages.

3. What were the challenges faced by TikTok creators after the ban?

• Creators struggled to find alternative platforms that could replicate the reach and engagement they had on TikTok.
• The transition to new platforms was difficult, as they had to rebuild their audience and adapt to different features and algorithms.
• Some creators were unable to find the same level of success on other platforms, leading to a decline in their income and visibility.