The Best LLM for Content Creation…

🌈 Abstract

The article discusses the author's process of evaluating different large language models (LLMs) for content creation tasks. The author tested various LLMs, including GPT-4 Turbo, Llama-3-70b, Claude-3-Sonnet, and Gemini 1.5 Pro, across different content creation use cases such as social media copy, email writing, copywriting, and summarization. The author used a combination of their own evaluation and GPT-4 Turbo's evaluation to assess the performance of the LLMs and determine the best model for each task.

🙋 Q&A

[01] Evaluating LLMs for Content Creation

1. What were the key steps the author took to evaluate the LLMs?

• The author broke down content creation into 5 varied use cases and created multiple categories within each use case.
• The author carefully crafted prompts for both content creation and evaluation, using techniques like person adoption, clear instructions, time to think, and delimited reference text.
• The author used GPT-4 Turbo as the first judge to score each response out of 10, and the author themselves served as the second judge.
• The final score for each response was the average of the two scores.

2. What were the key findings from the author's evaluation?

• Llama-3-70b scored the highest overall, with a total score of 199.5 out of 220, performing well across the different content creation tasks.
• Claude-3-Sonnet and Gemini 1.5 Pro also performed strongly, particularly in the summarization task.
• The author noted that the prompts for the email writing task could have been improved, as the models struggled to fully capture modern email writing practices.

[02] Llama-3-70b as the Winner

1. What were the key strengths of Llama-3-70b that led to its high performance?

• Llama-3-70b demonstrated a thorough understanding of the prompts, the ability to learn from reference text, and high-quality text generation abilities.
• The author noted that Llama-3-70b's responses had a level of nuance and attention to detail that the other models lacked.

2. How did the other models perform in comparison to Llama-3-70b?

• Sonnet and Gemini also provided very good responses, but Llama-3-70b's responses were seen as more detailed and aligned with the prompts.
• The author was not fully convinced by the email writing performance of the models, as they struggled to capture modern email writing practices.
• In the copywriting and summarization tasks, Llama-3-70b, Claude-3-Sonnet, and Gemini 1.5 Pro emerged as the top performers.