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Apple Made Once-Unlikely Deal With Sam Altman to Catch Up in AI

๐ŸŒˆ Abstract

The article discusses Apple's partnership with OpenAI, the leading startup in generative artificial intelligence, to integrate OpenAI's ChatGPT into the iPhone's operating system. This deal gives OpenAI access to Apple's large user base, while Apple gains access to the latest AI technology to compete with rivals like Google and Microsoft. The article also covers Apple's own efforts to develop AI capabilities, including a ChatGPT competitor, and its plans to use AI in future hardware products.

๐Ÿ™‹ Q&A

[01] Apple's Partnership with OpenAI

1. What are the key details of the partnership between Apple and OpenAI?

  • The partnership will integrate OpenAI's ChatGPT into Apple's iPhone operating system, giving OpenAI access to hundreds of millions of Apple users.
  • For Apple, the deal brings the latest AI technology in the form of ChatGPT, which it can pair with its own services.
  • The partnership is likely a short-to-medium term arrangement as Apple works to build out its own AI capabilities.

2. What are the potential benefits and drawbacks of this partnership for Apple and OpenAI? Benefits:

  • For OpenAI, the partnership provides access to a large user base that may have been hesitant to try ChatGPT otherwise.
  • For Apple, the partnership allows it to quickly integrate cutting-edge AI technology while it develops its own capabilities.


  • Apple may become dependent on OpenAI's technology in the short-term.
  • The partnership links Apple to the controversies and upheaval surrounding OpenAI and its CEO Sam Altman.
  • Integrating ChatGPT could raise privacy and safety concerns for Apple users.

3. How does this partnership fit into Apple's broader AI strategy?

  • Apple has been developing its own AI features and a ChatGPT competitor, but determined that OpenAI and Google were far ahead in chatbot technology.
  • The partnership allows Apple to quickly integrate AI capabilities while it continues to build out its own competencies in this area.
  • Apple sees the partnership as a stopgap measure, as it has a history of eventually bringing outside technology in-house over time.

[02] Apple's Internal AI Efforts

1. What are the key details of Apple's internal AI development efforts?

  • Around the time of ChatGPT's launch, Apple teams began working on a ChatGPT competitor using a framework called "Ajax".
  • Software chief Craig Federighi pushed to pack the latest iPhone/iPad OS with as much AI as possible.
  • Apple's services division worked on new data center infrastructure to power online AI services.
  • Apple found its AI was capable enough for features like voice memo transcriptions and photo editing, but not yet for advanced chatbots.

2. What are Apple's long-term AI ambitions beyond chatbots?

  • Apple is looking to use large language models (a key AI technology) to power a pair of secret robotic devices it is developing:
    • A table-top robotic arm with a large, iPad-like display
    • A mobile robot that can follow users around and handle chores
  • Apple also plans to equip its AirPods with cameras and AI features.

3. How does Apple view the role of AI in reviving its Siri digital assistant?

  • Apple sees the opportunity for Siri to finally live up to its original potential under co-founder Steve Jobs.
  • With the technical constraints no longer an issue, Siri could be significantly improved through the integration of more advanced AI capabilities.
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